Driving circularity: Unlocking the potential of tyre recycling
When & where

When & where
Europe’s tyre recycling industry faces a critical challenge: cost-driven decisions often take precedence over environmental responsibility. Despite end-of-life tyres (ELTs) collection efforts across Europe, ELTs are being sold or exported for processing abroad – a move that has a terrible effect on the EU circular economy, disregarding the loss of valuable resources, the environmental costs of transportation, and CO2 emissions.
With regulatory shifts, evolving market demands, and the imperative for decarbonisation and resource autonomy, tyre circularity has never been more critical. To address these challenges, EuRIC is hosting a webinar, as a side event to the EU Green Week 2025.
This webinar will gather key industry stakeholders to address pressing challenges and opportunities, with a focus on boosting demand for recycled materials, tackling trade barriers, advancing end-of-waste criteria, and integrating digital product passports (DPP) to enhance recyclability.
Discover our great line-up of speakers:
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- María Vera Durán, Moderator, Senior Technical Manager, EuRIC
- Lars Raahauge, Consultant for Environment and Business Development at GENAN
- Catherine Lenaerts, Managing Director at Febelauto
- Georg Maxein, Innovation Manager at Conradi+Kaiser
- Florian Flachenecker Taskforce Leader at DG ENV, European Commission
- Gabriel Gomez, Technical Advisor on Tyres, EuRIC